How it works

From keyword list to upload-ready context hints

No setup, no account, no data project. Bring what you already have and leave with a file you can upload.

Try the converter

How it works

Three steps, no onboarding

01

Paste keywords or a page

Drop a keyword list, upload a CSV or TXT export from your existing campaigns, or give us a landing page and we read its headings and description.

02

Review and edit

Each row shows the source topic, the generated hint, and a structure score split into audience, intent, and situation. Rewrite or regenerate anything that reads wrong.

03

Export the CSV

Download a file with the campaign, ad group, hint, bid strategy, budget, and score columns laid out for bulk upload. First three rows are free.

The shift

A keyword is a string. A context hint is a situation.

Search advertising matched the words someone typed. Conversational advertising matches the state someone is in: who they are, what they are trying to do, and the circumstances around it. Dropping an old keyword list into that auction gives it almost nothing to match on.

A good hint reads like a sentence describing a person mid-task. That is the shape this tool produces, and it scores each line on the three parts so you can see what is thin before you spend money on it.

Before

crm software small business

After

Small teams evaluating CRM software who want a straightforward setup without engineering support.

80
Audience
70
Intent
70
Situation

Sample export

This is exactly what you download

campaign_name,ad_group_name,context_hint,bid_strategy,daily_budget,audience_score,intent_score,situation_score,structure_score
Context Hints Campaign,Ad Group 1,"Small teams evaluating CRM software who want a straightforward setup without engineering support.",MAXIMIZE_CONVERSIONS,50,80,70,70,88
Context Hints Campaign,Ad Group 1,"Budget-conscious shoppers checking CRM pricing and looking for transparent cost breakdowns.",MAXIMIZE_CONVERSIONS,50,70,82,70,85

Questions

What is a context hint?

A short sentence describing the person and moment your ad should appear in, rather than the words they typed. Conversational ad auctions match on that description instead of on keywords.

Does the export work with the official bulk upload?

The file uses the campaign, ad group, hint, bid strategy, budget, and score column layout used by bulk ad uploads. The spec is young and can change, so we review the format on every release and you can edit the file before you upload it.

Where do the hints come from?

From our own pattern library, applied to your keywords or page text. They are not written by a live language model today. That is a deliberate choice for speed and predictability while the format settles.

Do you store my keywords?

No. Input is processed for the request and the results live in your browser until you leave the page. Nothing is saved to an account, because there are no accounts yet.

What does it cost?

The first three hints, editing, and their CSV are free with no sign-up. Larger exports are paid: a 19 dollar credit pack for 50 hints, 49 dollars a month for Professional, or 149 dollars a month for Agency. Payments are not switched on yet.

How often do you check the schema?

On every release, against OpenAI's published bulk-upload documentation. If a field changes, the export changes with it.